About the brand from founder and graphic designer, Taylor-Ann Smith:
I started mountain biking about 3 years ago and it was the first sport that made me feel powerful. That empowerment coupled with lessons of patience, powering through obstacles, and looking ahead would literally transcend into every aspect of my life.
Everytime I would ride locally at Grand Targhee or JHMR, I'd see guys in these loose, simple design jerseys that I could never find in the women’s section at local bike shops or online. So I started shopping in the men's section where I found more suitable colors but the fit still wasn't quite right. I was still sweating my ass off, they were too short, and I didn't like buying so much product manufactured overseas.
And that’s when I decided it was time to force a new option into the market.
Ride Force challenges you to look at your self differently by creating clothes that actually make you look and feel better on the bike - when you look good, you feel good right?