The Story

“As someone who has always struggled athletically, mountain biking was the first outdoor activity that made me feel physically capable--a feeling of empowerment that seeped into other aspects of my life too,” said Taylor-Ann Smith, CEO & Founder of Ride Force. “But when I started getting really into downhill riding, all the clothing options were hyper-feminine and too fitted. Ride Force is a brand catered to making all women feel confident both on and off the bike.” 

She understood the struggles of finding women’s bike apparel with relaxed fits and neutral designs. Ride Force was created with the mission to inspire women of all shapes and sizes to push their limits on bikes, while feeling confident in the way they look. 

“I hate the idea I need to be ‘cute,'” Smith says. “I want to look like a hardcore BMX downhiller, even though I’m pretty new to this and I got my first-ever full-suspension mountain bike just last fall. And I want people like me who maybe aren’t a size small or in peak physical condition to look at Ride Force and think, ‘I can wear that. I can ride that. I can do that.'”

Ride Force is based in Jackson, Wyoming - where Taylor-Ann learned to mountain bike and became inspired for the company - but aims to be available nationwide. 

Taylor-Ann is also a full time Graphic Designer who studied at both Savannah College of Art & Design and Montana State University. Although born and raised in Montana, she didn't truly get into outdoor sports until moving to Jackson Hole. When she's not focused on Ride Force or creating brand identities, you'll find her snowmobiling with her partner Dan or at an EDM show.